As part of the government's Healthy Eating Agenda we have been partnering with charities and London Boroughs on a series of  good food initiatives to tackle food inequality and offer access to, and a wider range of, healthy food choices. We are working directly with Wholesale and Retail to show they can supply and promote health options while still making a profit.

Find out more about our recently completed  pioneering pilot projects;

  • Sustain's Good Food Retail Healthy Voucher Scheme with Kingston & Greenwich Local Authorities

  • Impact on Urban Healths' Good Food Wholesale with Bestway Wholesale supported by FWD


what we do

Retail Marketing


  • Consumer Insight

  • Brand Marketing

  • Retail Format

  • Placemaking

London Retail Expertise

  • Good Food Initiatives

  • Sustainability Planning

  • Convenience Stores, Markets & Wholesalers Strategy

  • Healthy High Streets

Marketing & Business Support

  • Plug in Marketing

  • Strategy Planning

  • Campaign Management

  • Profitability Modelling


about us

Starting with the premise that everyone has the right to eat healthily, here at Rice Marketing we work with initiatives across London to shine a light on health issues such as obesity and food poverty...and help to solve them.


Through education and connecting food partners, together we can create a Good Food Economy that offers healthy food choices accessible to all.

A profitable healthy food strategy

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Here at Rice Marketing our approach is simple. We listen to business owners, find solutions to their challenges and then roll up our sleeves to deliver, bringing in new customers and sales growth month on month.  We know the answers because we have over 30 years’ experience of customer and retail marketing in food and can apply the principles to other related consumer markets, most recently in fitness.


Rice Marketing Founder, Stephanie Rice, has an unrivalled understanding of the UK Symbol and convenience sector and the important role that these play in the local community.


As a trusted consultant to the GLA, London Boroughs and leading UK charities we are proud to have developed initiatives with convenience stores, wholesalers and market to promote healthier food environments in deprived areas of London.

who we work with

  • ​​We work with Councils and Charities primarily in London to reduce childhood obesity by tackling food inequality

  • We offer practical advice to policy makers in London to help protect a diverse food supply

  • We help to educate local convenience retailers in the importance and business benefit of offering healthier food and drink options, so families in deprived areas get better access 

  • We work with major wholesalers and their suppliers, supported by the FWD

  • We introduce new initiatives to improve communities – Home Food Deliveries for locals during the Coronavirus Pandemic and business support for independent High Street shops

  • We help medium-sized independent retailers offer an alternative to large scale supermarkets, by building a strong local identity through range analysis and supporting community stakeholders – e.g. local producers, local community groups - to grow the local economy. 

  • We enable small start-ups or owners of medium sized businesses to punch above their weight by asking the right questions and then helping them keep on track. 

  • We help inspire global retailers by showing them the very best in London food and drink trends through our partnership with Insight Research.

  • We understand the UK Symbol and Wholesale sector which allows us to advise media companies and suppliers on the right approach. 

  • We help great independent fitness companies tell their story better through a coordinated content marketing plan to encourage more people to benefit. 

See our case studies

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how we think

Our involvement is highly flexible and can range from a complete brand overhaul, strategy development to delivering campaign plans. Whatever deliverable we work on our approach is always the same.

  • We listen

  • We ask the right questions. We get under the surface. We analyse information

  • We listen again

  • We collect meaningful data 

  • We respect our clients - their needs, wants and capabilities

  • We observe their boundaries – both practical and financial 

  • We never impose. We are always respectful

  • We listen again

  • Then we go to work…


The results speak for themselves...


what our clients say

“Rice Marketing helped us articulate a clear positioning for our premium supermarkets because they clearly understand the needs of a premium customer.


This led to our concept store over-achieving its sales launch target by 15%.


They offered a level of skill and senior expertise which proved invaluable to our in-house team, ranging from leadership to format and category management skills.


Rice Marketing have provided us a blueprint for micro and macro space and we look forward to involving them in developing our formats in the future.”

—  Phil Ponsonby, Chief Executive Officer (trading) at The Midcounties Co-operative

latest views, news, articles

Read our latest articles here...and why not keep up with the latest news by following us on social.


our team

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Stephanie Rice

Stephanie is the main contact for all client work, lending her thirty -five years of senior marketing and management experience to any strategic project whilst maintaining a hands-on and practical approach.


She is able to draw on a network of trusted consultants to support her in delivering value to clients, whether senior project managers who ensure that project milestones are hit with tangible and measurable outcomes or highly experienced digital marketing and communications experts. 

First woman appointed to the New Trade Media Board.



Stephanie was proud to be the first winner of the IGD Women in Business award in 1997. She has been on the Advisory Board for Skillsmart Retail and on the judging panel of the prestigious Independent Retailer of The Year Award. She is now a regular judge of industry awards and contributor to industry media.




Susie is an exceptional project manager and data analyst. Allowing us to find the story from the data she ensures that key milestones are met and that we deliver clear outcomes for our clients.


As a category management and format expert, Susie helps articulate range strategies for clients. 

Claire Black

Claire is a valued member of the team who keeps the cogs of the business running smoothly at all times.


She ensures that client briefs are constantly reviewed to ensure that we are working effectively to deliver the desired outcomes. 



Mary offers a unique blend of project delivery skills with creative flair and an in-depth knowledge of all things social.


With 16 years in business analysis and change management she can translate business strategy into effective digital and local marketing campaigns.


Mary is supported by the team at Create7 in website design, social media training, photography and graphic design.