"Passionate about promoting a Good Food Economy"
defining strategy
delivering results
BUILDING FOR SUCCESS TOGETHER
LEADING INDEPENDENT
RETAIL MARKETING CONSULTANCY
Rice Marketing provide independent retail marketing consultancy to a host of clients across the private and public sector.
Since 2009, Rice Marketing have been the leading marketing consultancy working with Local Authorities, the GLA and Charities on localised initiatives to deliver a healthier food economy. Working with independent convenience stores owner - who play a vital role within their communities - to increase the availability of healthier options at affordable prices, particular to lower income families.
What started as a local conversation to improve the healthier options available for local people, has now developed into a national discussion on how the wholesale food industry can support their retailers to overcome the barriers identified in achieving this.
NOW IN PARTNERSHIP WITH MANY LONDON COUNCILS AND CITY HALL
making change happen
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Consumer Insights
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Buying Behaviours
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Merchandising
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Category Management
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Reducing Health Inequalities
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Good Food Initatives
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Healthy High Streets
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Sustainability Planning
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Healthy Food Choices
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Full Lifecycle Strategy
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Plug in Marketing
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Strategy Planning
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Campaign Management
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Brand Marketing
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Profitability Modelling
supporting a profitable healthy food strategy
Starting with the premise that everyone has the right to eat healthily, here at
Rice Marketing we work with initiatives across London to shine a light on health issues such as obesity and food poverty...and help to solve them.
Through education and connecting food partners, together we can create a Good Food Economy that offers healthy food choices accessible to all.
'GOOD FOOD' INITIATIVES
The Good Food Wholesale and Retail Pilot was set up in 2019 to improve access to healthier food options in the London Borough of Southwark, by increasing the range of healthier products sold in the borough’s local convenience stores. The project was co-funded by Impact on Urban Health and Southwark Council and delivered by Rice Marketing.
Following on from the pilot the Good Food Initiative is going from strength to strength and we have set up a framework for wholesalers to provide convenience stores with 'Healthier Options' for customers across London and beyond.
Currently we are in partnership with 12 London boroughs, and this October saw Barking & Dagenham become the 8th London borough to receive stock drops into local convenience stores.
In November 2024 we went national, rolling out to local shops in Blackbird Leys, Oxfordshire.
who we work with
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We work with Councils and Charities primarily in London to reduce childhood obesity by tackling food inequality
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We offer practical advice to policy makers in London to help protect a diverse food supply
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We help to educate local convenience retailers in the importance and business benefit of offering healthier food and drink options, so families in deprived areas get better access
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We work with major wholesalers and their suppliers, supported by the FWD
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We introduce new initiatives to improve communities – Home Food Deliveries for locals during the Coronavirus Pandemic and business support for independent High Street shops
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We help medium-sized independent retailers offer an alternative to large scale supermarkets, by building a strong local identity through range analysis and supporting community stakeholders – e.g. local producers, local community groups - to grow the local economy.
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We enable small start-ups or owners of medium sized businesses to punch above their weight by asking the right questions and then helping them keep on track.
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We help inspire global retailers by showing them the very best in London food and drink trends through our partnership with Insight Research.
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We understand the UK Symbol and Wholesale sector which allows us to advise media companies and suppliers on the right approach.
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We help great independent fitness companies tell their story better through a coordinated content marketing plan to encourage more people to benefit.
Just some of our clients
DELIVERING A GOOD FOOD ECONOMY
As part of the government's Healthy Eating Agenda we have been partnering with charities, London and now UK wide Boroughs on a series of GOOD FOOD initiatives to tackle food inequality and offer access to, and a wider range of, healthy food choices. We are working directly with Wholesale and Retail to show they can supply and promote health options while still making a profit.
Find out more about our recently completed pioneering pilot projects;
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Impact on Urban Healths' Good Food Wholesale with Bestway Wholesale supported by FWD
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Good Food Oxfordshire rollout of Healthier Options to convenience stores in Blackbird Leys
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Sustain's Good Food Retail & Healthy Voucher Scheme with Kingston & Greenwich Local Authorities
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The ‘Fruit and Veg Prescription’ project, spearheaded by London-based Alexandra Rose Charity, aims to tackle health-related inequality and food poverty in Tower Hamlets and Lambeth.
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'Good Food for All Londoners' tracking Council action on all food (p26) with Southward & Greenwich
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