"Passionate about promoting a Good Food Economy"
about us
Starting with the premise that everyone has the right to eat healthily, here at Rice Marketing we work with initiatives across London to shine a light on health issues such as obesity and food poverty...and help to solve them.
Through education and connecting food partners, together we can create a Good Food Economy that offers healthy food choices accessible to all.
​
A profitable healthy food strategy
FIRST AND FOREMOST WE ARE
RETAIL & LOCAL MARKETING EXPERTS
Here at Rice Marketing our approach is simple. We listen to business owners, find solutions to their challenges and then roll up our sleeves to deliver, bringing in new customers and sales growth month on month. We know the answers because we have over 35 years’ experience of customer and retail marketing in food and can apply the principles to other related consumer markets.
Rice Marketing Founder, Stephanie Rice, has an unrivalled understanding of the UK Symbol and convenience sector and the important role that these play in the local community.
As a trusted consultant to the GLA, London Boroughs and leading UK charities we are proud to have developed initiatives with convenience stores, wholesalers and market to promote healthier food environments in deprived areas of London.
our team
Stephanie Rice
Stephanie is a recognised expert in the UK Symbol, Wholesale, and Retail sector, with over 35 years of experience in marketing, brand strategy, and senior leadership. As former Marketing Director at Budgens, and later at Musgrave-Budgens-Londis (MBL), she supported over 2,000 independent retailers across the UK. Her deep understanding of the convenience retail landscape led to the founding of her consultancy, Rice Marketing, and to her appointment as the first woman on the Newtrade Media Board.
In recent years, Stephanie has applied her expertise to shaping and delivering impactful good food strategies, working closely with central government, local authorities, and charities. Her work champions healthier, more accessible food provision — delivering value across the supply chain and improving choices into communities they serve.
Stephanie combines strategic vision with practical delivery, ensuring that every project produces measurable, lasting results. Known for her integrity, collaborative leadership, and ability to develop high-performing teams, she continues to drive meaningful change across the food sector and beyond.
Credentials
Stephanie was proud to be the first winner of the IGD Women in Business award in 1997. She has been on the Advisory Board for Skillsmart Retail and on the judging panel of the prestigious Independent Retailer of The Year Award. She is now a regular judge of industry awards and contributor to industry media.
Susie
Hodgson
Susie is an exceptional project manager and data analyst. Allowing us to find the story from the data she ensures that key milestones are met and that we deliver clear outcomes for our clients.
As a category management and format expert, Susie helps articulate range strategies for clients.
Claire
Black
Claire is a valued member of the team who keeps the cogs of the business running smoothly at all times.
She ensures that client briefs are constantly reviewed to ensure that we are working effectively to deliver the desired outcomes.
Rachel Brown
Rachel works closely alongside Claire on the Operations side of the business, bringing her exceptional organisational skills to good use in order to see a project through from conception to close.
Working closely with the retailers and wholesalers to manage the stock ordering, transport and logistics for the delivery of the council funded healthier food options. This all supports the increased availability of healthier options in convenience stores in low income areas.
Mary
Doherty
Mary offers a unique blend of project delivery skills with creative flair and an in-depth knowledge of all things social.
With 16 years in business analysis and change management she can translate business strategy into effective digital and local marketing campaigns.
how we think
Our involvement is highly flexible and can range from a complete brand overhaul, strategy development to delivering campaign plans. Whatever deliverable we work on our approach is always the same.
​
-
We listen
-
We ask the right questions. We get under the surface. We analyse information
-
We listen again
-
We collect meaningful data
-
We respect our clients - their needs, wants and capabilities
-
We observe their boundaries – both practical and financial
-
We never impose. We are always respectful
-
We listen again
-
Then we go to work…
The results speak for themselves...
our associates
With the success of our pilot schemes moving into new project phases we are expanding our pool of associates to work with us to influence and achieve this wider reach.
As well as working with experienced brand strategists we are delighted to be working with new graduates, providing a mentoring programme to help them excel in their new roles.
Nureen Glaves
Founder and CEO of Feed Me Good, Nureen works with Rice Marketing as a cultural adviser on projects to improve access to healthier, affordable food and drink for African and Afro-Caribbean communities in Southwark.
Nureen brings to life the cultural and historical relationships between the different ethnic groups and their food cultures and together we are identifying the support needed to improve business practices in our convenience store community.
Victoria Wood
Victoria is an experienced brand strategist and consultant. Working as an independent research consultant with Rice Marketing she brings her extensive experience of retail qualitative research and strategy consultancy across major UK grocery and non-food multiples.
Having worked on a number of food, retail and health-related projects for a wide range of clients Victoria is particularly enjoying her involvement in the Greater London Authority Convenience Store Project.
Isobel
Hodgson
I am currently studying Classics at Oxford University and work with Rice Marketing during my holidays.
I have worked for a wide variety of clients on data analysis, market research and retail projects.
Martha Bullen
Since graduating from the University of Nottingham with an MSci in Biology, I have welcomed the chance to work with Rice Marketing to build upon my experience in data analysis and product management and delivery.
Working closely with the team has enabled me to gain insight into retail strategy development alongside developing market research skills. This allows me to apply the skills gained from my degree into a broader, real-life setting.
