"Passionate about promoting a Good Food Economy"
Good Food Local: London
Rice Marketing are proud to be developing the Good Food Retail programme as a roadmap for councils.
Since 2019 we have been working with London Councils, Wholesalers and Convenience Store Retailers to make healthier options more accessible, affordable and culturally appropriate for their local communities.
Find out more, including how Good Food Retail can be developed in your area
COMING SOON
Good Food Local: The London Report 2025
- Embargoed until March 25th
See how we are contributing towards a Good Food Local economy on page 22 of Good Food Local: The London Report.
"Good Food Retail has been successfully implemented in 11 London boroughs, proving that enhancing accessibility to healthier food benefits both communities and businesses alike.'
"We are delighted to be developing Good Food Retail and seeing the programme grow outside of London."
— Stephanie Rice,
Director, Rice Marketing
Rice Marketing look forward to continuing their work with Councils, Wholesalers and Convenience Store Retailers to build the Good Food Retail programme for ALL in 2025
Convenience is a key determinant of the food we eat. For families living on lower incomes, the only available options are often local convenience stores, which have significantly fewer healthy, affordable options than supermarkets, stocking confectionery, alcohol and fizzy drinks.
Impact on Urban Health and Rice Marketing are developing a long-term multi-disciplinary, London-wide approach to address the challenges with convenience food. The programme supports councils to recognise local convenience stores that play an important role in their communities (often in areas identified as strategically important to the local health agenda e.g. in School Superzones, food deserts), helping them to improve access and affordability of healthier options against an agreed set of criteria, the Healthier 100 Framework. Stores are supported with free stock of healthier options to show that healthier options can sell.
developing the right approach
DEVELOPMENT OF GOOD FOOD RETAIL
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New in-store point of sale materials to clearly indicate healthier options to the customer
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Supporting specialist stores serving African and Afro-Caribbean communities
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Working with schools to understand children’s purchasing behaviour in convenience stores and advise retailers how to promote healthier options
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Widen impact of Good Food Retail to other council teams including environmental health, local economy, and community engagement to build a sustainable network
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Support local emergency food systems and markets to increase access to healthier foods
making an impact
QUALIFIED COMMERCIAL VIABILITY
A programme in Southwark, involving Bestway Wholesale and 45 convenience stores, increased healthier product availability by 22%, with strong sales exceeding expectations.
Retailers saw the commercial value and committed to expanding their healthier product ranges. Wholesaler Bestway saw an 18% increase in sales of healthier products.
EVIDENCE BASED DECISION MAKING
The programme is under long-term evaluation with evidence of impact being regularly shared with Councils
INCREASE IN SALES OF HEALTHIER OPTIONS
In Lambeth School Superzones, we worked with 10 convenience stores where children were the primary focus.
All 10 shops increased the number of healthier lines they stocked and nine of the ten store owners reported that sales of healthier alternatives increased, and for the remaining store they stayed the same.
LAUNCHING OUTSIDE LONDON
We have extended our work outside of London to Oxfordshire and Buckingham with a view to scaling nationally.
